WORDS THAT SELL! 4 tips to jump start your copywriting

April 8th, 2009

…  and get your audience to buy more of what you have to sell

 Any good copywriter will tell you words sell products (and services). Many times people will look at a picture and have the desire to achieve an outcome or be like the photo portrays but it’s the words that get most people to hand over money for your product or service. Words tell the story behind the picture. Words will make your copy stand out, get noticed and more importantly get results! Before you publish a single word, here are four tips to get you started.

 

  

 

 

 

1. Take a look at your product or service from the customer’s perspective.  Make a list of all the    benefits (what the customer will gain from using your product) and features (the reasons or justification for buying the product). Prioritize your lists in order of importance.

  2. Now look at what makes your product different or superior to your competitor’s products. What do you offer that your competition does not?  This is called positioning.  Positioning will help you develop the right strategy to sell.

“Customers don’t want to be befuddled by specialized language  any more than you want to be hit with all medical lingo when you go to the doctor. So, speak, write, and present in a language and manner the audience will understand.” Dave Green

3. Who is your target audience?  What are their needs, wants and motivations to buy?  Are they rich, poor, educated, young, older, professionals, blue collar workers, etc.?

4. Create your plan.  What do you need to say to get your point across and how many words or “copy” will you need to make your point. While it is not always the case, a general rule of thumb is that the greater the investment in a product or service, the more copy you will need to convey the message. Keep in mind, there are exceptions to this rule.  Simple products/services with well-known (evident) benefits will require less explaining than those that are more complicated.

 

Reprinted from WORDS THAT SELL! Finding The RIGHT Words or “WRITE” Words To Get Your Point Across, Get Your Reader to Take Action and Get Your Info Products Noticed!  And more importantly Sold! Including 229 Words & Phrases that PAY! This special report is available when you sign up for Cashing in on Info Products at www.cashinginoninfoproduct.com by Heidi Richards Mooney

 

In the next post I will share 5 more tips to jump-start your copywriting

Entry Filed under: Small Business