Today is National Talks Show Host Day
October 23rd, 2008
October 23rd is National Talk Show Host Day – Do what Mark Hughes, marketing consultant did. He says that when Steve Forbes, editor in chief of Forbes magazine didn’t return his calls, he bought a cell phone at Radio Shack for $100 – activated it and FedExed it to Mr. Forbes. As soon as he received the receipt that the package had been received he started calling the cell phone. Imagine being Mr. Forbes, a box is ringing in your office, what do you do? Open it and answer it – of course!
Hughes made an impression, got Forbes attention and ultimately ended up getting what he was after… an endorsement on a book he had just completed. You could send the phone to your favorite talk show host and see what happens.
Are you a woman in business? And expert in a particular field? An inventor? Send a note to me ~ Heidi (at) WECAI.org and let know your area of expertise! I’d love to interview you!
Entry Filed under: Event Marketing,Heidi's Daily Tips,Media Marketing Strategies
2 Comments Add your own
1. Beverly Mahone&hellip | October 23rd, 2008 at 8:50 am
I didn’t do it but I recall when a young reporter was trying to get a job at the station I worked at, she sent a singing telegram with her audition tape. It was so clever and unique, she got called in for an interview. That was good–considering the fact that most audition tapes just go into a recycling pile (without ever being looked at).
Well, I did my part in honor of National Talk Show Host today. I hosted my first solo radio show on a local station–haven’t done radio in about 15 years. It felt good to be back on the air and I actually received some calls.
2. Heidi Caswell&hellip | October 23rd, 2008 at 10:58 pm
I had no idea today was National Talk Show Host Day. Great day for Beverly to start her show. I need to pull out my marketing calendar more often.
A ringing phone? One way to get in touch, get noticed.
Thanks for sharing.
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