Search Results for ‘webinars’
A few weeks ago I had the chance to listen in on a seminar hosted by Shannon Cherry and Ready Talk. It was about increasing event attendance to Teleseminars and Webinars. And I just came across my notes and thought I’d share them with you.
1. Find your voice – Shannon said it is important to know what it is you want to accomplish with the event. Will the event position you as an expert at something? Will it add value to your audience? Will hosting it add to your database or bottom line (or both)? Do you know what you want to say? Who is webinar for? (Demographics)
2. Develop Key Messages ~ Attract more prospects. get more attendees. Make more money, become the expert in your field
3. Use marketing tools available such as press releases.
A. There are basically 3 types of press releases: 1) the basic announcement 2) a tips release with bullets and ideas to reinforce the event and 3) the bonus offered for sign up release.
She said to post on all release distribution sites and traditional media every 2.5 to 3 weeks 10 weeks prior. Some of the sites she recommended include: Theopenpress, pr buzz, prcompass, prurgent, press-base, pressabout, pressmethod, prleap, prlog.org,
B. Email campaigns - Event listings, feature write ups, articles on topic that link to event – 9 weeks prior
Also solo listings to announce event, benefits of event and a last call (Shannon said solo listings are much better than ezines etc.)
C. Joint Venture Opps – Find others with similar traffic market and ask if they will promote to their list ~ if event has a fee, have affiliate commission, if not offer to help promote their stuff as well
D. Write 3 articles on topics webinar covers ~ ezinearticles.com, amazines.com, ideamarketers.com, goarticles.com starting 8 weeks out – send out one per week.
E. Blogging ~ tweak content to make original, create six new pieces of content to post to blog 6 weeks out one per week
F. Social media ~ every time you post on your blog send a brief chatty post (headline) using ping.fm to post to all social media sites at once ~ go to startupspark.com – get code for free there
Go to www.beheardsolutions.com/ReadyTalkwebinar.htm for checklists and timeline
OTHER TIPS:
Put contact at bottom of release, not at top! News should be more important than you!
After registration: Send confirmation email thank you for registering, with details to attend ~ also the day before send a reminder follow up.
Post your event to Craig’s list.
How do we make money with free teleseminars? You can now market to list, they can sign up for your newsletter ~ they are now in the marketing funnel and will start getting your stuff…
CAUTION: Only send emails that would add value to your recipient. Otherwise you will be thought of as a spammer and folks will ask to be removed from your list. Be careful to respect their time and above all their privacy. Even when I get the registrant into my “funnel” they may only hear from me once every 3 to four months unless of course they sign up for one of my offerings and then it will depend on how often that system sends information and offers to the list.
BTW, on November 7th I interviewed Eddie Peters of 4Profit Marketing about this very subject. He gave some great tips and also made an incredible offer to our guests. He has a Marketing system worth over $1,200 and he offered it to anyone who signed up for his session for only $99. If you want to learn more, send me an email to heidi (at) redheadmarketingblog.com. I will pass on the details.
Also, on December 4th I will be speaking at the International Association of Hispanic Meeting Professionals on “How to Leverage Social Networking to Grow Your Business.” If you live in or will be in San Diego at that time, you can register for this event. It takes place Dec. 3-6th. Here’s the link: http://www.iahmp.org/iahmp_folder/annu_conference/iahmp_annual_conference.htm
Hope to see you there!
December 10th, 2008
Virtual events are a great way to build a reputation, increase credibility and increase your own “circle of influence” in the marketplace. And there are dozens of ways to do so with little or no investment.
Continue Reading November 10th, 2008
personalized postcards and greeting cards have been our number one stay in touch method. We have found them to be a great “buzz generator.” The system we use is called SendOutCards and since I have been using it, have had thank you notes for our thank you notes, phone calls thanking me for thinking of them in such a personalized way and everyone so far has said they are “keepers.”
Continue Reading November 7th, 2008
Redhead Marketing Investment Schedule
Our Investment Levels include Small Business, Premium Small Business, Corporate and Corporate Premium.
With an annual contract you get a menu of services at a discounted price from the hourly investment. We also offer A la cart services (see below).
The Small Business level is for companies who implement less than 5 marketing strategies annually and includes press release creation, timely scheduled blog posts, and ad designs, and other limited services
The Premium Small Business Level is for business owners who implement 5-9 strategies annually and includes press release creation, bi-weekly blog posts, ad design and other creative on a more frequent basis.
The Corporate Level is for business owners who implement fewer strategies and includes weekly blog updates, website updates, ad design, setting up and updating social networking profiles (up to 6 per year) and other creative such as postcard design, flyers, small brochures.
The Corporate Premium Level is for business owners who implement large scale marketing campaigns that can include a website review online event planning strategies, blog design as well as weekly blog updates, website updates, ad design, setting up and updating social networking profiles (up to 6 per year) and other creative such as postcard design, flyers, small brochures.
See our Chart of Services for a complete list of Retainer Options
A La Cart Services Include:
Book Coaching & Consulting ~ $100 per hour (layout and cover design extra)
Mastermind Consulting ~ $100 per hour
Digital Newsletter Design (plain text) $199 (HTML) $499 and up
Facilitation ~ call for prices
Graphic Design ~ call for prices
Social Networking (includes setting up profiles on various social networking platforms) starting at $99 per site.
Blog Design ~ starting at $500
Full Color Digital Magazine Design (up to 50 pages) $2,500 and up
Survey Design ~ $299 up (includes hosting and detailed data capture for up to 1,000 responses)
Online Event Planning $199 hour (includes blog tours, teleseminars and webinars)
Design of Special Reports, White Papers and ebooks (includes layout, copyright info and cover design, does not include writing content) $199 for up to 10 pages ($10 additional per page over 10). Writing copy $100 per page additional.
Research $60 per hour and up.
We work with an experienced team of vendors who can also provide email marketing creative and implementation as well as search engine marketing and optimization upon request.
July 23rd, 2008
Redhead Marketing Inc. Specializes in Internet Promotions and offers the following services:
Online Marketing & Consulting
Book Design, Coaching and Marketing
Web-optimized Press Releases
Blog Consulting and Design
Website Reviews
Social Networking Promotion (Twitter, Facebook, LinkedIn, Ryze, eCademy, Xing, Myspace, Yahoo Groups, Growing Bolder, etc.)
Intellectual Property Creation (eBooks, special reports, white papers, digital magazines and newsletters, surveys)
Online Event planning and Implementation (Blog Tours, book tours, teleseminars, webinars, interviews)
Graphic Design (postcards, banners, flyers, website/blog design, newsletters, magazines, logos)
Research
Our team includes graphic designers, website developers, search engine marketing experts, blog experts, email marketing experts and intellectual property experts.
Hire us by the hour, by the job or by the year.
Our fees can be found at Redhead Marketing Investment Schedule.
September 29th, 2007