Spring Cleaning, Spring Fever and Marketing
Although today is March 21 some say the first day of spring begins today. Depending on where in the world you are. However, Yesterday, March 20th, the first day of spring officially began in the US. Spring is the season of flowers, spring fever, outdoor celebrations and more. Spring is usually when flowers bloom, animals are hatched or mating begins. The first day of spring is also known as the vernal equinox (Equinox means “equal night”) – the time of year that symbolizes the change to spring. With the center of the sun positioned right over the equator, the day and night are about equal in length around the world. (Equinox means “equal night”.) From now until September, there will be longer and warmer days in the Northern Hemisphere.
Here’s Some Spring Trivia:
The ancient Greeks celebrated Mother’s Day in spring. The ancient Greeks celebrated Rhea, “Mother of the Gods,” with honey-cakes, beverages, and flowers at dawn–the earliest known Mother’s Day celebration.
Four-leaf clovers are thought to bring good luck, but there’s no scientific evidence to support that claim. Cut out some green four leaf clovers (or buy them at a specialty store such as Michaels crafts) and put “lucky sayings” on them. Include them in your business correspondence and statements.
The area along the California-Oregon border, is known as the “Easter Lily Capital of the World” because it produces 95 percent of all bulbs grown in the world for the potted Easter lily market. They produce more than 11 million bulbs annually. Send your best customers an Easter Lily or other spring flowering plant.
Did you know “Spring Fever” is a real physical condition which commonly occurs when a sudden warm spell follows a long cold period. When the temperature rises, the body has to get rid of heat; thus there’s a dilation or expansion of the blood vessels so that blood can be carried to the body surface where heat can be lost quickly. Some people experience an energetic feeling when this change happens due to the body’s reaction to the great amount of internal work going on.
Big companies recognize the benefits of marketing SPRING to their target audience with spring sales, spring promotions, longer hours and more. What could your business do to acknowledge the first day of Spring? How about a Spring Fever sale? Or a Company picnic inviting your customers to attend.
Or maybe a spring cleaning tie in with a local charity or school? Sponsor a car wash and get out there and work side-by-side with a local youth group, sports team or other non-profit organization.
If you have not yet listed your business in Merchant Circle, Spring is the perfect time to do so. http://www.merchantcircle.com/corporate/sponsoredListing.html.
While you’re at it find out what’s happening in the world of Business when you check out Business Week online. http://www.businessweek.com/
For other ideas to market your company, check out Quirky Marketing, 365 Ways to Promote Your Business Using Zany and Non-traditional Holidays at www.QuirkyOffer.com
3 comments March 21st, 2009