Search Results for ‘september marketing ideas’
National Skin Care Awareness Month – Time for a virtual holiday makeover. In 2008, Sephora, the beauty and skin care company launched a holiday makeover initiative at MistletoeMakeover.com where women (or daring men) could get a virtual holiday makeover using advanced photo-realistic technology to try out the season’s hottest holiday makeup trends and share with like-minded friends. “Mistletoe Makeover” was created by digital marketing firm, EVB San Francisco, in partnership with virtual makeover company, TAAZ.com. “Mistletoe Makeover” exploded online with hundreds of thousands of women creating holiday makeovers. Take a look at Reese Witherspoon’s makeover as Santa’s Little Temptress!!
For more holiday marketing ideas, see my book, Quirky Marketing ~ 365 Ways to Grow Your Business Using Zany and Non-traditional Holidays at www.QuirkyOffer.com. Free updates for 2010 when you purchase the current edition
September 14th, 2009
Have in common?
They all mark special ”celebrations” on the calendar. For instance September 13th is National Grandparent’s Day – acknowledge your favorite grandparents with flowers or volunteer for or create an adopt-a-grandparent association. Honor those who honor children (of all ages) in a special way. Have a grandparent’s day sale or special offering. Visit a nursing home or assisted living facility and read to or just talk to some of the residents.
September 13th is also Bald is Beautiful Day – if you are a barber you could host a “bald is beautiful contest” and have prizes for the roundest head, the shiniest head, the most interesting head … – In May 2001 Harrisburg Senators partnered with the American Cancer Society (ACS) for a special fundraiser at Commerce Bank Park. The Senators raised money for the ACS Hope Lodge in Hershey, a place where cancer patients and their families can stay free of charge while patients are receiving treatment at Hershey Medical Center. Bald is Beautiful Day consisted of players and employees offering to shave their heads if their fundraising goal is met.
September 13th is also Fortune Cookie Day – Give everyone a fortune cookie today – you can buy them at a Chinese restaurant or you can special order them online and include your own messages – go to http://www.fancyfortunecookies.com/ or www.goodfortunes.com to create yours or make your own with this recipe at http://www.redheadmarketingblog.com/fortune-cookie-recipe-for-business-success/.
September 13th is also International Chocolate Day – another great day to do a chocolate promotion – carry around gold chocolate coins wherever you go and hand them out with your business card (I use those glue dots to attach the chocolate to my business card and use this as another way to spread the word about my company in a delectable way. A chocolatiere in Florida makes chocolate coins and gives them to prospects wherever he goes, a great way to allow others to offer a sample and promote his business.
For more Weird Holiday Marketing Ideas check out Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany & Non-traditional Holidays!
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September 13th, 2009
March 26th is Make up Your Own Holiday Day - What a great way to get recognition, locally, nationally and even internationally. We have made up a few of our own. In addition to Virtual Woman’s Day™ (3rd Week in March) we have Get out of the Doghouse Day™ which is celebrated the 3rd Monday of July; International Women’s eCommerce Day,™ which is celebrated on the 3rd Monday in September; and International Romance on a Budget Day™ which is celebrated on February 28th.
To read more visit: http://speakingwithspirit.com/books/romance-on-a-budget/. To read more about Romance on a Budget Day™ visti Tulips Talk Blog at http://www.tulipstalk.com/today-is-romance-on-a-budget-day/
Get out of the Doghouse Day™ is the time for those who spend time in the doghouse to make amends and minimize their stay with “old scruffy.” International Women’s eCommerce Day™ is a day celebrating women doing business on the WEB.
March 26th is also Legal Assistant’s Day and Sing Out Day.
On this day in 1984 Part of Central Park was named Strawberry Fields in honor of the late John Lennon. In 1983 the only know typo on Time Magazine Cover was discovered. It was the word Contol (should have been control). Time recalled all magazines! In 1917 Loretta Walsh became the 1st female U.S. Naval Petty Officer and in 1868 the 1st U.S.professional women’s club called Sorosis was formed in New York City.
For other ideas to market your company, check out Quirky Marketing, 365 Ways to Promote Your Business Using Zany and Non-traditional Holidays at www.QuirkyOffer.com
March 26th, 2009
Although today is March 21 some say the first day of spring begins today. Depending on where in the world you are. However, Yesterday, March 20th, the first day of spring officially began in the US. Spring is the season of flowers, spring fever, outdoor celebrations and more. Spring is usually when flowers bloom, animals are hatched or mating begins. The first day of spring is also known as the vernal equinox (Equinox means “equal night”) – the time of year that symbolizes the change to spring. With the center of the sun positioned right over the equator, the day and night are about equal in length around the world. (Equinox means “equal night”.) From now until September, there will be longer and warmer days in the Northern Hemisphere.
Here’s Some Spring Trivia:
The ancient Greeks celebrated Mother’s Day in spring. The ancient Greeks celebrated Rhea, “Mother of the Gods,” with honey-cakes, beverages, and flowers at dawn–the earliest known Mother’s Day celebration.
Four-leaf clovers are thought to bring good luck, but there’s no scientific evidence to support that claim. Cut out some green four leaf clovers (or buy them at a specialty store such as Michaels crafts) and put “lucky sayings” on them. Include them in your business correspondence and statements.
The area along the California-Oregon border, is known as the “Easter Lily Capital of the World” because it produces 95 percent of all bulbs grown in the world for the potted Easter lily market. They produce more than 11 million bulbs annually. Send your best customers an Easter Lily or other spring flowering plant.
Did you know “Spring Fever” is a real physical condition which commonly occurs when a sudden warm spell follows a long cold period. When the temperature rises, the body has to get rid of heat; thus there’s a dilation or expansion of the blood vessels so that blood can be carried to the body surface where heat can be lost quickly. Some people experience an energetic feeling when this change happens due to the body’s reaction to the great amount of internal work going on.
Big companies recognize the benefits of marketing SPRING to their target audience with spring sales, spring promotions, longer hours and more. What could your business do to acknowledge the first day of Spring? How about a Spring Fever sale? Or a Company picnic inviting your customers to attend.
Or maybe a spring cleaning tie in with a local charity or school? Sponsor a car wash and get out there and work side-by-side with a local youth group, sports team or other non-profit organization.
If you have not yet listed your business in Merchant Circle, Spring is the perfect time to do so. http://www.merchantcircle.com/corporate/sponsoredListing.html.
While you’re at it find out what’s happening in the world of Business when you check out Business Week online. http://www.businessweek.com/
For other ideas to market your company, check out Quirky Marketing, 365 Ways to Promote Your Business Using Zany and Non-traditional Holidays at www.QuirkyOffer.com
March 21st, 2009
They share a day on the calendar!
September 28th is National Good Neighbor Day – Although Good Neighbor Day was started by Mrs. Becky Mattson in Montana with Congressional correspondence to The Honorable Mike Mansfield in 1971, it wasn’t really capitalized on until Brooks Jabobs of Jackson, Mississippi decided to promote the day by handing out a dozen roses to each of his patrons – the catch? They were asked to spread the news of the day by giving away 11 to people they encountered during the day and keep one for themselves – today the holiday is promoted through a well-known international wire service with several thousand florists participating each year. Want more ideas to promote GND – visit: http://www.natgoodneighborday.org/ideas.html
If you are in South Florida, near Miramar, be sure and stop by Eden Florist for your bouquet!
September 28th is also Office Olympics Day - How about having some fun with your staff? Invite your customers and clients to join in… Here are some ideas: Water Break Relays, Toss the Boss, Memo Mania, Beat The Clock, Human Post-It-Notes, Musical Office Chairs or even Copy Machine Gymnastics. Make up your own RULES and let the fun begin.
Excerpted from “Your Marketing Calendar.” Get your free copy at Speaking with Spirit.
September 28th, 2008
September 21 is International Day of Peace – “PEACE is more than the absence of war. It is about transforming our societies and uniting our global community to work together for a more peaceful, just and sustainable world for ALL.” Check out all the ideas on http://www.internationaldayofpeace.org/ website. You can sign their pledge, host a peace day party, observe a moment of silence, ask your local politicians to issue a proclamation, and issue a media release announcing your company’s involvement and promote peace.
Excerpted from “Your Marketing Calendar.” Get your free copy at Speaking with Spirit.
September 21st, 2008
September Marketing Days and WEEKS
September 7th is National Grandparent’s Day – acknowledge your favorite grandparents with flowers or volunteer for or create an adopt-a-grandparent association. Honor those who honor children (of all ages) in a special way. Have a grandparent’s day sale or special offering.
September 7th is also Google Commemoration Day (I wonder who came up with this one?) – If you’ve never tried “Google alerts’ now is a great time to do so – Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Go to http://www.google.com/alerts and start getting your own alerts- It is a great way to know what others in your industry are doing, what your customers are looking for and getting the latest on things that interest you.
September 8th is National Boss/Employee Exchange Day. The Monday after Labor Day , bosses and employees switch jobs so they can understand each other better.
September 9-15 is Habitat for Humanity International Building of Faith Week – Raise the Roof for HFH just as thousands of people all over the country do during this week. You help a family in need and you get to feel good about doing good.
September 21-27 is Build a Better Image Week – Take a look at all your marketing materials and give them a “face lift” roll them out during Build a Better Image Week.
For more ways to market your small business using the calendar, Grab your FREE copy of the 2008 Edition of YOUR MARKETING CALENDAR, TODAY!
September 7th, 2008
September is National Coupon Month – Recently a customer called about a coupon he got in the mail. The coupon was for cut flowers and the value was $5. He called to ask if we honored other companies’ coupons. I immediately said yes! Why, you ask? The other company paid good money to advertise his product and the customer called my florist. I was closer geographically and he did not have an allegiance to any shop (up to that point).
By honoring the coupon, not only does my company gain a new customer, we probably gain one for life! And it only cost us $5… not bad. According to marketing experts it costs up to six times to get a new customer as it does to keep the ones you currently have. So when one “falls in your lap” with little effort on your part, it’s a GIFT. After all, if grocery stores, pharmacies and other retail establishments can honor other companies’ coupons, why couldn’t a smaller business do the same? And you don’t have to be retail, if you provide a service and you are looking for new business, what a great way to encourage people to give your service a try. So, if you have a coupon from another florist and you want to redeem it at my shop 
the answer is absolutely, “We’d be delighted to honor it!
Small Businesses can use big business marketing tactics to grow their business and add to their bottom line. What other BIG BUSINESS marketing ideas have you seen that you could adapt to your own small business?
I’d love to hear from you!
September 6th, 2008
September is Shameless Self-promotion Month – “If you don’t’ toot your own horn, you can’t enjoy the music.” – Debbie Allen (Founder of Shameless Self-promotion Month).
How about trying your hand at Podcasting? In July, 2006 Speedo, (the swimwear brand) “dipped their toe into the social media water during their inaugural Podcast when they interviewed Olympic swimming champion Michael Phelps. Their Podcast “Speedo Make Waves” has featured Olympic and other champions from across the international swimming world. Each Podcast has been accompanied by awareness-raising web advertising as an integral part of the overall communication.
Interviewing experts in fields your target market is interested in is a great way to get media attention for you AND your guests. You can also submit your RSS Feeds to FeedBurner so that in a few weeks or months your site will be “on the radar” of advertisers and other content sites.
For more small business marketing ideas, get your FREE Copy of the 2008 Edition of Your Marketing Calendar TODAY!
September 3rd, 2008
The calendar can be an excellent resource for inspiration! The “holidays” listed can give you ideas to creatively market your business using little or know money. Here are 3 celebrations during September worth considering:
Be Kind to Editors and Writers Month – Now is a great time to write to your favorite editors and writers and thank them for all they do – in fact, why not write a letter to the editor? Who knows your comments could end up in the next issue. Talk about subtle marketing…
Self-improvement Month and Library Card Sign-up Month – READ, READ, READ! Chances are your competition doesn’t so this will put you miles ahead of them by reading all you can about your industry and your community.
National Organic Harvest Month – Promote the use of “green” products. For a list of green resources, visit: http://www.wecai.org/WomensGreenResources.pdf. This list consists of Information, places and things to help you achieve your green lifestyle goals (personally and professionally). It is a great starting place for making online connections and seeing what resources are available that you too can pass on to your small business customers.
In addition, you can read the special report: Purses, Peers, Posts and the Power to Move Green Markets by Mary Clare Hunt.
September 2nd, 2008
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