Create a Media Frenzy 5 Tips to Get Started
Create a Media Frenzy: 5 Tips to Get Started…
Create a PR file. When you get an idea for a good Media campaign write it down or cut it out and put it in this file. Make a habit of reviewing this file once a month at a specific time (such as the 1st or 2nd). Use this file to create press releases, contests, events and more.
Host a contest – Host an essay contest around a major holiday such as Secretaries Day, Bosses Day or Grandparents Day. Send the winner’s picture to the media along with the winning entry. Jones the Florist in Cincinnati Ohio did that and the local paper ran a picture of the winner with one of Jones the Florists arrangements.
Get “edgy” – Create an event – like Get out of the Doghouse Day – host a contest, create a line of arrangements, send out media releases, interview customers. Eden Florist has done this for 5 years running and we are in the local paper every year, we have been on local and national radio programs and the New Jersey Intelligencer ran a full page article about the day. See www.doghouserepairs.com for more information.
Reward local heros – Find people in your community doing good deeds and send them flowers or a plant. Word travels fast and not only could you be making someone’s day, you could get some great free press from this one simple act.
Write About what You know. IF you are a florist, write about flowers for your local paper. Check out the garden section, find the editorial calendar and submit your ideas and tips to the editor. If it’s good, you will get published.
Add comment August 6th, 2008