Comments on: Putting More “You” and Less “I” in Your Marketing Message http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/ Internet, Business, E-mail, Social Networking, and Media Marketing Strategies Tue, 17 Aug 2010 20:29:12 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: Heidi Richards Mooney, Founder Women's eCommerce Association http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/comment-page-1/#comment-455 Heidi Richards Mooney, Founder Women's eCommerce Association Sun, 22 Nov 2009 22:12:58 +0000 http://www.redheadmarketingblog.com/?p=353#comment-455 Dear Rosie, Putting More “You” and Less “I” in Your Marketing Message... there, I've said it again! And right you are. Thanks for your feedback and for stopping by. Wishing you a wonderful Thanksgiving ... and then some, Heidi .-= Heidi Richards Mooney, Founder Women's eCommerce Association´s last blog ..<a href="http://speakingwithspirit.com/successandthensome/7-steps-to-staying-positive-today-and-everyday/">7 Steps to Staying Positive Today and Everyday</a> =-. Dear Rosie,

Putting More “You” and Less “I” in Your Marketing Message… there, I’ve said it again!

And right you are.

Thanks for your feedback and for stopping by.

Wishing you a wonderful Thanksgiving … and then some,

Heidi
Heidi Richards Mooney, Founder Women’s eCommerce Association´s last blog ..7 Steps to Staying Positive Today and Everyday My ComLuv Profile

]]> By: Heidi Richards Mooney, Founder Women's eCommerce Association http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/comment-page-1/#comment-454 Heidi Richards Mooney, Founder Women's eCommerce Association Sun, 22 Nov 2009 22:08:09 +0000 http://www.redheadmarketingblog.com/?p=353#comment-454 Beverly, Its nice to have more than one perspective on the same topic. Appreciate the tip on the I factor. People are much more willing to listen to those who can empathize with them because they have had a similar experience. thank you for your comments. wishing you a wonderful Thanksgiving. And thank you for all you do for others. Heidi .-= Heidi Richards Mooney, Founder Women's eCommerce Association´s last blog ..<a href="http://speakingwithspirit.com/successandthensome/7-steps-to-staying-positive-today-and-everyday/">7 Steps to Staying Positive Today and Everyday</a> =-. Beverly,

Its nice to have more than one perspective on the same topic. Appreciate the tip on the I factor. People are much more willing to listen to those who can empathize with them because they have had a similar experience.

thank you for your comments.

wishing you a wonderful Thanksgiving. And thank you for all you do for others.

Heidi
Heidi Richards Mooney, Founder Women’s eCommerce Association´s last blog ..7 Steps to Staying Positive Today and Everyday My ComLuv Profile

]]> By: Heidi Richards Mooney, Founder Women's eCommerce Association http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/comment-page-1/#comment-453 Heidi Richards Mooney, Founder Women's eCommerce Association Sun, 22 Nov 2009 22:05:37 +0000 http://www.redheadmarketingblog.com/?p=353#comment-453 Eileen, If only they taught the WIFFM to us at an early age. Think of how much more powerful, productive and positive the world would be! thanks for stopping by and wishing you a wonderful Thanksgiving with those you love, Heidi .-= Heidi Richards Mooney, Founder Women's eCommerce Association´s last blog ..<a href="http://speakingwithspirit.com/successandthensome/7-steps-to-staying-positive-today-and-everyday/">7 Steps to Staying Positive Today and Everyday</a> =-. Eileen,

If only they taught the WIFFM to us at an early age. Think of how much more powerful, productive and positive the world would be!

thanks for stopping by and wishing you a wonderful Thanksgiving with those you love,

Heidi
Heidi Richards Mooney, Founder Women’s eCommerce Association´s last blog ..7 Steps to Staying Positive Today and Everyday My ComLuv Profile

]]> By: Heidi Richards Mooney, Founder Women's eCommerce Association http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/comment-page-1/#comment-452 Heidi Richards Mooney, Founder Women's eCommerce Association Sun, 22 Nov 2009 22:03:31 +0000 http://www.redheadmarketingblog.com/?p=353#comment-452 Karen you are so right - it is easy to get carried away. Many years ago a wise friend told me that it wasn't about Me, it was about WE and she was gently letting me know I was a little self-centered. Well it did the trick. Now you will see that most of my writing is filled with you and WE and very little I and me. Guess it is a self-consious thing. Anyway it works! You don't have to worry about it though. You are one of the most giving women! Keep up the great work! And happy Thanksgiving!, Heidi .-= Heidi Richards Mooney, Founder Women's eCommerce Association´s last blog ..<a href="http://speakingwithspirit.com/successandthensome/7-steps-to-staying-positive-today-and-everyday/">7 Steps to Staying Positive Today and Everyday</a> =-. Karen you are so right – it is easy to get carried away. Many years ago a wise friend told me that it wasn’t about Me, it was about WE and she was gently letting me know I was a little self-centered. Well it did the trick. Now you will see that most of my writing is filled with you and WE and very little I and me. Guess it is a self-consious thing. Anyway it works!

You don’t have to worry about it though. You are one of the most giving women! Keep up the great work!

And happy Thanksgiving!,

Heidi
Heidi Richards Mooney, Founder Women’s eCommerce Association´s last blog ..7 Steps to Staying Positive Today and Everyday My ComLuv Profile

]]> By: rosie http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/comment-page-1/#comment-451 rosie Sun, 22 Nov 2009 02:36:02 +0000 http://www.redheadmarketingblog.com/?p=353#comment-451 Say it again Heidi. This message should be repeated daily on every social networking site. The "I" factor is looming larger than ever. Yet, I am also concerned about those that pretend to care but really don't. How do you know when it is real> .-= rosie´s last blog ..<a href="http://rosiesboomerreview.com/2009/11/assisted-living-is-expensive-why-not-retire-on-a-cruise-ship/">Assisted Living is Expensive, Why Not Retire on a Cruise Ship?</a> =-. Say it again Heidi. This message should be repeated daily on every social networking site. The “I” factor is looming larger than ever. Yet, I am also concerned about those that pretend to care but really don’t.
How do you know when it is real>
rosie´s last blog ..Assisted Living is Expensive, Why Not Retire on a Cruise Ship? My ComLuv Profile

]]> By: Beverly Mahone http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/comment-page-1/#comment-450 Beverly Mahone Sun, 22 Nov 2009 01:52:15 +0000 http://www.redheadmarketingblog.com/?p=353#comment-450 This is a timely read in light of the fact that I just returned from a Marketing & PR Conference that touched on these points. One of the Presenters did cover the "I" factor---not for self indulgence but for the purpose of helping someone else. The "I" factor can be an asset in letting others know that you've been where they are in personal or professional situations. According to one of the Presenters, it's meant to make you more personable and believeable. .-= Beverly Mahone´s last blog ..<a href="http://talk2bev.blogspot.com/2009/11/turning-tragedy-into-publicity.html">Turning a Tragedy into Publicity</a> =-. This is a timely read in light of the fact that I just returned from a Marketing & PR Conference that touched on these points. One of the Presenters did cover the “I” factor—not for self indulgence but for the purpose of helping someone else. The “I” factor can be an asset in letting others know that you’ve been where they are in personal or professional situations. According to one of the Presenters, it’s meant to make you more personable and believeable.
Beverly Mahone´s last blog ..Turning a Tragedy into Publicity My ComLuv Profile

]]> By: Eileen Williams http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/comment-page-1/#comment-449 Eileen Williams Sat, 21 Nov 2009 23:21:47 +0000 http://www.redheadmarketingblog.com/?p=353#comment-449 This is a fabulous piece on an important topic! We all need to remember "WIFM" whenever we market ourselves, our products or our services. People buy on perceived benefits so the more you can focus on results that will support their ends, the better. Thanks for the great reminder! .-= Eileen Williams´s last blog ..<a href="http://feistysideoffifty.com/2009/11/20/women-over-50%E2%80%94you%E2%80%99ve-earned-your-moment-of-luxury/">Women Over 50—You’ve Earned Your Moment of Luxury!</a> =-. This is a fabulous piece on an important topic! We all need to remember “WIFM” whenever we market ourselves, our products or our services. People buy on perceived benefits so the more you can focus on results that will support their ends, the better. Thanks for the great reminder!
Eileen Williams´s last blog ..Women Over 50—You’ve Earned Your Moment of Luxury! My ComLuv Profile

]]> By: Karen O'Bannon http://www.redheadmarketingblog.com/putting-more-you-and-less-i-in-your-marketing-message/comment-page-1/#comment-448 Karen O'Bannon Sat, 21 Nov 2009 17:23:18 +0000 http://www.redheadmarketingblog.com/?p=353#comment-448 This is a very important message, Heidi. It's not hard to get carried away with self-indulgence when you're passionate about your product. But you are so right--we have to keep the reason behind our passion (the customer) at the forefront. When we speak to our customer's needs, our products speak for themselves. This is a very important message, Heidi. It’s not hard to get carried away with self-indulgence when you’re passionate about your product. But you are so right–we have to keep the reason behind our passion (the customer) at the forefront. When we speak to our customer’s needs, our products speak for themselves.

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