Purple the new color of money
May 16th, 2009
May 16 is Wear Purple Day - Why was purple worn by royalty? Mainly because purple dyes were so hard to make. Using lichen, the plant had to react with ammonia (this meant urine in ancient days) and sit out in the air for 2 weeks. Then it was mixed with pot ash to be used as a dye. This was much harder than just boiling berries or leaves for other colors, so purple dye was only for the wealthy. Today, all you have to do is spill some grape kool-aid and everything turns purple.
It is probably no accident that Seth Godin named one of his national bestsellers Purple Cow. Purple, in addition to being a color of royalty, is one of those colors that stands out, gets attention. And in Purple Cow the whole point is to get noticed in a field of competition by being different. What could you do to promote Wear Purple Day to your clients and prospects? How do you stand out in a crowd? Today is a good day to consider additional ways you could get noticed by your target audience.
Excerpt from the book “Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany & Non-traditional Holidays (the original holiday marketing guide) ~ www.QuirkyOffer.com
Entry Filed under: Heidi's Daily Tips, holiday marketing guide, quirky marketing
4 Comments Add your own
1. Eileen Williams | May 16th, 2009 at 9:31 am
I always come away from reading your blog with something new! Where do you come up with such amazing and fascinating facts? I love the “standing out” connotation to wearing the color purple. If you recall, Jenny Joseph’s famous poem begins with “When I am an old woman, I shall wear purple…”
I’m there, friend, I’m there!
Eileen Williams’s last blog post..Women Over Fifty–Make Your Spring Sizzle
2. Pam Archer | May 16th, 2009 at 10:52 am
Heidi,
You are gifted at using few words to get across a powerful message!
Whether metaphoricaly or literally, finding my “purple” to wear is challenging among so many who excel at what I do. Maybe I should dye my hair a nice shade of lavender. That would do it, wouldn’t it?
3. Karen O'Bannon | May 16th, 2009 at 7:26 pm
Purple is my favorite color, and I have known for a while about its connection to royalty. The Purple Cow title…now that’s deep. I never thought of purple as a stand out color. However, as one who desires to do that very thing, I will now. Thanks for the information. You always bring the most interesting insight to the table.
4. Heidi Richards Mooney | May 26th, 2009 at 7:10 pm
Ladies, thanks so much for stopping by and leaving comments. It is such a joy to write intresting tidbits when others find them valuable. stay tuned for a BIG announcement here any day…
Have a great week… and then some,
Heidi
Heidi Richards Mooney’s last blog post..Public Service Announcement – Twitter is addicting!
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