Partner to Promote Your Business

November 13th, 2008

Excerpt from Promoting Your Business on the WEB Special Report.

Cross Promote - Share costs and prospect lists with a complementary, non-competing business. For instance, if you are a realtor, you could share the cost of a direct-mail postcard with a mortgage or title company. Or put links to a complementary business site on your Web site, and ask the other business to do the same. For example, if you send out brochures, both partners could include a brochure and/or business card of the other’s business.  Nothing is more powerful that a recommendation from a trusted source and if your cross-promotion partner has customers or clients, chances are they trust her or him and will listen when a suggestion to use another company is presented. When you cross-promote with another business you have the opportunity to reach a whole new circle of potential customers.  Some of the companies you could consider include to collaborate with a well-known company, competitors (not in your area, but in the same industry that serve a different market) and nonprofits you support.

Cross promoting or partnering reduces a small business marketing and promotion costs and also opens the door to implement techniques you could not previously consider because of the expense of doing so.  Read It Takes Two - How to Cultivate Profitable, Strategic Alliances To Increase Your Market Share for more tips on how to find Cross-promotion partners to serve your target niche.  

Want more ideas to promote your business on the WEB? Get a FREE copy of the 8-page Special Report Promoting Your Business on the WEB  TODAY!

Entry Filed under: Cross Promotion Tips, Heidi's Daily Tips, Small Business, Strategic Alliances