More Hold-on Marketing Tips

July 14th, 2008

Yesterday I shared 5 on-hold marketing tips to win customers and increase profits.

Here are 5 more tips:

6. Share any changes in location or hours.  Don’t assume the customer automatically knows that information.

7. Include directions to your place of business. Make it easy for the client to find you.  Oftentimes this is the only information a client needs and the on-hold message will tell that so you don’t have to.

8. Have a company jingle?  Play it while the customer is on-hold.  This is a great way to reinforce your brand message, and if it is catchy you might just catch the caller whistling (or singing) along with your message.

9. Use customer testimonials in your message.    Audio testimonials are powerful sales tools and make the decision to buy easier for the prospect.

10. Let the caller know what else you can do for them.  Does your staff have special skills or talents that can help the caller make a buying decision?  Tell him or her.

 

 

Entry Filed under: Heidi's Daily Tips, Small Business