Monday Begins World Kindness Week

November 9th, 2008

November 10-17 is World Kindness Week - Citizens Bank wants to promote good intentions by partnering with its employees and customers to volunteer in their communities.  They do so by inviting their customers to participate in “Join Us” a volunteer program they originally designed for their internal customers, their employees.According to the bank “Asking customers to volunteer – is a great way to align your company with a variety of worthwhile causes and boost your brand identity.”

Join Us uses the tagline “We’ve noticed working in the community hardly ever feels like work,” and is promoted on their website with a listing of local nonprofits and projects their customers can get involved in.  The program has garnered Citizens over a million hits as well as media attention. Mudd Jeans does something similar highlighting the community commitments of extraordinary teens and MINI has used similar campaigns directed toward its passionately loyal customer base.

Entry Filed under: Cause-related Marketing, Event Marketing, Heidi's Daily Tips, calendar marketing