July 13th Begins Whos Who Week and GEEKS DAY

July 10th, 2009

July 13-17 is World Who’s Who Week – Want to gain local media attention, exposure for your business and to become the Go-to person in networking? Do what the late Pamela M. Hutchinson of Davie Florida,  the creator of Who’s Who in Black South Florida – a directory of black professionals.  On several occasion, the local newspapers featured her directory and when she died wrote a glowing tribute to her and the service to the community her directory provided.

It was the impetus for my team creating the Who’s Who Among Women in Ecommerce Directory to promote women who do business on the web. You can check it out here: http://www.wecai.org/whoswho.htm  What kind of  Who’s Who Directory could you create featuring of a specific group of people or organizations in your community?  (BTW, I created this holiday because I could not find one that focused on this topic).

July 13th  is Embrace Your Geekness Day – “The future of advertising,” says Charlie Jones, chief marketing officer of RedPeg, an Alexandria, Virginia–based agency, “will be about creating unexpected connections to memorable, real-world experiences in ways that bring brands to life.” So how about electrical outlets in airport terminals? Bradley and Montgomery’s new campaign for Chase Commercial Banking includes ads just above 90 outlets around Indianapolis International Airport. When you plug in your laptop, you see the ad.

Source Quirky Marketing ~ 365 Ways to Grow Your Business Using Zany & Non-traditional Holidays!

Entry Filed under: Event Marketing, Heidi's Daily Tips, Your Marketing Calendar, calendar marketing, quirky marketing