Hold-on Marketing Tips

July 13th, 2008

5 Tips to On-Hold Profits

 Did you know that the average on hold time in America is 43 seconds? If your on-hold message isn’t selling something or providing your customers and clients additional information, it’s time to do something about it. Remember the mantra, “The more you tell, the more you can sell.” Implement this in your on-hold messages and see how much it adds to your bottom line! Here are 5 tips to increase your profits:

 !.  Make your on-hold message compelling.  If it just tells the listener who you are, where you are and what you do, that’s okay; but not compelling.  While the caller is on hold – give them a reason to continue to listen. Tell them about your latest special.  Or an add-on product they might not have known you offered or even considered purchasing.  

 2. Update your message.  Tell the caller what’s new or improved in your business and product offerings.

 3. Make your on-hold message funny or interesting.  Share industry trivia with the caller.  

 4. Win any awards lately?  If you are a recipient of the Best Florist in Dakota award, be sure to include that in your on-hold message. Include community involvement in your message.

 5. Include your website URL, fax and email address in your on-hold message.

Look for 5 More Tips to On-hold Marketing tomorrow!

 

Entry Filed under: Heidi's Daily Tips, Small Business