Redhead Marketing

Door to Door Marketing

August 23rd, 2008

  or… How to Drum up Business by Knocking on Doors!

I love the idea of Door to Door Marketing and in fact years ago when I first started in business “hired” my kids to do this for me. I also hired teenagers in the summer to put door hangers out there in neighborhoods. It really was a great way for customers to find out about my products and
services.

According to the Associated Press “Others factors besides the do-not-call list have prompted companies to put sales staff back on the street. Unsolicited e-mail annoys most computer users, and improved spam-blockers make the tactic less effective. And it’s hard to persuade customers tovisit a company’s Web site.”

And a spokesperson for the Direct Selling Association said “I think companies are looking for new distribution channels for their products. Door-To-Door selling has traditionally been undervalued by Wall Street, but many realize its strength. It’s a niche market, but $28.7 billion in
sales last year make it nothing to scoff at.”

After a few years of doing the marketing ‘in-house’ I hired a company that sold the space in the form of a flyer insert to local businesses and then would go around and hang these on doors in specified neighborhoods. Prior to every major holiday I would do a door-to-door campaign to raise awareness and more customers. The main reason I stopped is that it got costly and didn’t really have the same return as when we hired “kids” to do the hangings. It may also have had to do with other companies sharing the space. People might look at that as junk mail and yet, when a company does it as a single ad, it looks like it is more effective.

So guess what? I am going to do it again! On my own… with no other companies in the hanger. and I might even knock on a few doors and introduce myself this time.

I am going to create a gift certificate that can be either used toward a purchase or can be redeemed for something of value on the certificate.

So, what kind of Door-to-Door Marketing campaign could you come up with?

Need help marketing your small business? Redhead Marketing Can Help!  Contact heidi (at) redheadmarketingblog.com for a quote.

Entry Filed under: Heidi's Daily Tips,Small Business,direct marketing