Redhead Marketing

December is and Recipe Greetings Week

December 2nd, 2008

December is the time when many businesses send products around the globe to fulfill customers’ orders or offers in their personal letters to their client base/leads list.  If you do this, do you remember to use a “lift note” in your packaging? A “lift note” is a a note you include in your letter/package designed to lift the response of your mailing. 
Here are 5 tips to make your “lift note” more effective – 1. Have a big, bold headline like the front page of New York Times 2. Use a customer testimonial in your message 3. Include a guarantee 4. Put it on brightly colored paper or something that would “stand out” in the packaging 5. List the benefits to your customer – the WIIFM (what’s in it for Me – them) for doing business with you.

December 1- 8 is Recipe Greetings for the Holidays Week – send a recipe post card or email post card to your customers.  Or use a play on words – and go with something like – What’s the perfect recipe for a great holiday season?  You + (my business) = a recipe for success… You could have an open house this week and invite your clients to stop by for your “recipe for success” or other fare.

Entry Filed under: Heidi's Daily Tips,calendar marketing