Posts filed under 'Strategic Alliances'

My Thanksgiving Gift to You


On November 27th, the United States celebrates Thanksgiving.

The core focus of this holiday is gratitude. It’s about connecting with family and friends, and it’s about giving thanks for everything wonderful in life.

My friends Jenn Givler and Teresa Morrow were inspired to put together a really neat project in honor of this holiday.

As business owners, we are thankful that we, not only get to do what we love for a living, but that we get to connect with other wonderful business owners every day.

Teresa and Jenn asked 10 amazing business women to come together and help them create an inspirational screen saver. The screen saver consists of original, inspirational quotes set on beautiful nature pictures.

The purpose of the screen saver is to help inspire you throughout your day as you work toward your goals. We’re also hoping you’ll feel connected and among like-minds as you read through our quotes. And, we’d love it for you to meet some new people and make new connections as well!

The screen saver is available to you as my gift. To download your copy, simply log on to this web site: http://www.MindfulBusinessesPartner.com

While you’re on the site, be sure and check out the other great women who are part of this project!

The screen saver will only be available until December 12th, so be sure and get your copy!

Add comment November 25th, 2008

Partner to Promote Your Business


Excerpt from Promoting Your Business on the WEB Special Report.

Cross Promote – Share costs and prospect lists with a complementary, non-competing business. For instance, if you are a realtor, you could share the cost of a direct-mail postcard with a mortgage or title company. Or put links to a complementary business site on your Web site, and ask the other business to do the same. For example, if you send out brochures, both partners could include a brochure and/or business card of the other’s business.  Nothing is more powerful that a recommendation from a trusted source and if your cross-promotion partner has customers or clients, chances are they trust her or him and will listen when a suggestion to use another company is presented. When you cross-promote with another business you have the opportunity to reach a whole new circle of potential customers.  Some of the companies you could consider include to collaborate with a well-known company, competitors (not in your area, but in the same industry that serve a different market) and nonprofits you support.

Cross promoting or partnering reduces a small business marketing and promotion costs and also opens the door to implement techniques you could not previously consider because of the expense of doing so.  Read It Takes Two – How to Cultivate Profitable, Strategic Alliances To Increase Your Market Share for more tips on how to find Cross-promotion partners to serve your target niche.  

Want more ideas to promote your business on the WEB? Get a FREE copy of the 8-page Special Report Promoting Your Business on the WEB  TODAY!

Add comment November 13th, 2008


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Redhead Marketing

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