Posts filed under 'holiday marketing guide'
National Skin Care Awareness Month – Time for a virtual holiday makeover. In 2008, Sephora, the beauty and skin care company launched a holiday makeover initiative at MistletoeMakeover.com where women (or daring men) could get a virtual holiday makeover using advanced photo-realistic technology to try out the season’s hottest holiday makeup trends and share with like-minded friends. “Mistletoe Makeover” was created by digital marketing firm, EVB San Francisco, in partnership with virtual makeover company, TAAZ.com. “Mistletoe Makeover” exploded online with hundreds of thousands of women creating holiday makeovers. Take a look at Reese Witherspoon’s makeover as Santa’s Little Temptress!!
For more holiday marketing ideas, see my book, Quirky Marketing ~ 365 Ways to Grow Your Business Using Zany and Non-traditional Holidays at www.QuirkyOffer.com. Free updates for 2010 when you purchase the current edition
September 14th, 2009
Tomorrow (July 20th) is “Get Out of The Doghouse Day®” – a National holiday which my team and I created in 1999 – and one of the things that has become our CLAIM TO FAME. Today got me thinking about some of the strategies we have used to get our name out there to become known in our community and to help others get to know about the products and services my company offers. In 2000 we created a survey to see how people got out of the doghouse (and what put them there in the first place) and in 2001 we created a logo and trademarked the holiday National Get Out of The Doghouse Day®®. We had to create a logo to submit to the United States Patent and Trademark Office – www.uspto.gov.
Speaking of Surveys – did you know that more than 1,000 people actually responded to it? And that was before the advent of online surveys (as we know them today)! In fact, the question I am most often asked is just how we got more than 1,000 people to take the survey. That was the easy part. Since I am and have always been an avid networker, I simply carried my clipboard with the surveys around every where I went. We also asked people when they stopped in my florist, and I even took the surveys on trips and asked people on plane rides, bus rides, at conferences, in waiting areas and let’s not forget the Ladies Rooms! It was such fun meeting so many people. Of course, today would be a lot easier because we could have done this totally online, but the experience would not have been the same for my staff or for me.
And the best part of all is that every year at this time I get dozens of calls from Radio stations around the country asking about the holiday which is the “famous” part. Being interviewed by radio personalities all over the US makes me feel sort of like a celebrity, so I guess you could say “I am famous” for creating this holiday. And yes, it’s still one of my greatest “claims to fame.” In fact, my staff and I have also been quoted in countless newspapers and magazines over the years. So you see, this type of promotion can garner great publicity and you become known for something positive. And the “publicity” could go on for years afterwards.
Webster’s defines famous as: renouned, celebrated, well-known, prominent, legendary.
Each of us fits that definition to some extent. The amount of “fame” each of us achieves however, is only relevant if we use it to our advantage. Here are some ways you fulfill the definition of “famous.”
~ When you write articles and others read them, you are famous.
~ When you have a loyal following of customers, clients and friends, you are famous.
~ When you have written a book, you are famous.
~ When you have volunteered for a fundraiser or some other community service, you are famous.If you’ve ever received an award, you are famous.
~ If you’ve ever done a heroic deed, you are famous.
In what other ways could you be famous?
Actions and deeds that you perform on a personal basis make you famous such as given your heart to a small child or a senior citizen, you are famous. When you’ve mentored someone or helped her or him achieve a goal, you are famous. And countless other ways! And the best part is that you OWN the fame, it is something that can never be taken away from you.
So tell me, what’s your CLAIM TO FAME?
For the REST OF THE STORY, Read the post: MY BEST PROMOTION EVER
Read the article: Women Want Flowers Men Want Sex – Doghouse Survey Says
Have a great story to share? Take the Get Out of the Doghouse survey
Check out the Doghouse Survey Press Release and 2009 Contest
Read Top Ten Ways to Stay out of The Doghouse
Take the Get Out of the Doghouse survey: http://tulipstalk.com/DoghouseSurvey.pdf
Read some of the FUN stories submitted by our survey respondents on the Tulips Talk Blog
And Check out Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany & Non-traditional Holidays!
July 19th, 2009
June 1st is Flip a Coin Day - Heads or Tails? Julius Caesar is credited with starting the practice of flipping a coin to make decisions. His own head was on one side of every Roman coin, so “heads” determined the winner in each flip. People thought “heads” meant that Caesar agreed with the decision. The coin flip was used in serious litigation involving property, marriage and even criminal guilt.
Just think how many lawyers would be out of a job if we went back to flipping a coin as a form of justice. And while it’s an interesting concept, probably not a good way to make business decisions. Imagine if your clients used the flip a coin method to decide if they should do business with you or not? You’d either have twice as many customers or half.
However, you could flip a coin for other things such as deciding on which strategies to start with in the Quirky Marketing Calendar ~ after all, marketing is all about TESTING to see what works and what doesn’t.
Did you know when you purchase a copy of the Quirky Marketing Calendar, you receive updates for a full year! That’s right, when you purchase the 2009 edition, you will automatically be sent the 2010 edition when it is released! And Quirky Marketing is Your Marketing Calendar. The only holiday marketing guide you will EVER Need again! Check it out now at www.QuirkyOffer.com.
June 1st, 2009
May 16 is Wear Purple Day - Why was purple worn by royalty? Mainly because purple dyes were so hard to make. Using lichen, the plant had to react with ammonia (this meant urine in ancient days) and sit out in the air for 2 weeks. Then it was mixed with pot ash to be used as a dye. This was much harder than just boiling berries or leaves for other colors, so purple dye was only for the wealthy. Today, all you have to do is spill some grape kool-aid and everything turns purple.
It is probably no accident that Seth Godin named one of his national bestsellers Purple Cow. Purple, in addition to being a color of royalty, is one of those colors that stands out, gets attention. And in Purple Cow the whole point is to get noticed in a field of competition by being different. What could you do to promote Wear Purple Day to your clients and prospects? How do you stand out in a crowd? Today is a good day to consider additional ways you could get noticed by your target audience.
Excerpt from the book “Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany & Non-traditional Holidays (the original holiday marketing guide) ~ www.QuirkyOffer.com
May 16th, 2009
May 15th is International Virtual Assistants Day - Host a virtual event inviting your circle to meet your virtual assistant. Interview him or her about what types of projects they work on, how they can help small business and more. Post the interview to your blog and promote your VA in your newsletter, on your website and in emails. If you are a virtual assistant, host a virtual conference for VA’s inviting them to share their stories with guests.
VA can help promote the event to their local media and garner some publicity for them and you. In 2008 the Online International Virtual Assistants Conference took place and VA’s from around the globe participated. It was a great way to raise awareness of this emerging profession.
Loral Langemeier, The Millionaire Maker says if you want to build wealth you have to first create a Cash Machine and second become someone else’s cash machine. A Virtual Assistant can take the load off so you can focus on the parts of the business that will make you the most money.
May 15th, 2009
May 13th is Receptionist’s Day – Otherwise known as make friends with the gatekeepers’ day. What kind of things can you think of for the Gatekeepers of the World? How about dropping by and saying Hello! If you have been trying to get past a gatekeeper, and doing so by phone, showing up in person can really be a bonus. Make sure you don’t arrive empty handed. A small token of some sort can go a long way. Movie tickets, a box of cookies, a single flower…
May 13th, 2009
May 12th is Limerick Day – Host a limerick contest that showcases your company’s virtues. A limerick is a five-line poem with a strict form, originally popularized in English by Edward Lear. Limericks are frequently witty or humorous, and sometimes obscene with humorous intent. I hosted a contest on RYZE social networking site and received several entries. Here’s one of the winning entries by Marilyn Jenett of Feel Free to Prosper about Bea Kunz, a member who sells Teas:
Another Ryze member named Bea
Will have you cravin’ her tea,
She’s witty and cool
And nobody’s fool,
And reigns as the “sage” of Tennessee
And one she wrote about her work with the Laws of Attraction:
There’s a Ryzer who teaches the “laws”
With posts that may give you pause,
Doesn’t mean to alarm ya,
Would rather disarm ya
With effects and their probable cause.
Excerpt from the book “Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany & Non-traditional Holidays (the original holiday marketing guide) ~ www.QuirkyOffer.com
May 12th, 2009
May 10-16 is National Women’s Health Week
– If you are in the healthcare or holistic healthcare industry, now is a great time to offer a “free screening” or even an “encourage a friend to get a checkup” drive.
Create a tips booklet about your topic area and give it to your clients and patients. Tips booklets are an excellent informational premium that people do not throw away. Better yet, ask your clients and patients to give you names of their women friends and offer to send the booklet on their behalf.
Excerpt from the book “Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany & Non-traditional Holidays (the original holiday marketing guide) ~ www.QuirkyOffer.com
For more information on Marketing to Women, check out the Marketing 2 Women Audio Program created by Women in ECommerce at: http://www.wecai.org/marketing2women.htm (8 audios and workbook for only $27!)
May 10th, 2009
May 9th is World Fair Trade Day - “Fair Trade” promotes and empowers poor farmers in remote areas to participate meaningfully in the global economy and lead to a better life for all. Join the BIG BANG!! BEAT POVERTY BEAT CLIMATE CHANGE BEAT FINANCIAL CRISIS BEAT A DRUM 2009 by buying from companies that practice Fair Trade.
Go to the Fair Trade Resource Network for a host of resources including where to buy, how to make a difference and how to promote World Fair Trade in your community.
Excerpt from the book “Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany & Non-traditional Holidays (the original holiday marketing guide) ~ www.QuirkyOffer.com
May 9th, 2009
May 8th is No Socks Day - in Florida we call that No Pantyhose DAY – which is most days…. If you are in retail you could reward anyone who comes into your store sans socks, stockings, etc with a free gift! If you do not have a retail establishment, partner with one and offer your services or products as the PRIZE for anyone who comes in.
Be sure to get the list of prize winners to follow up with them. (Did you also know that May 15th is Nylon Stockings Day?)
May 8th, 2009
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