Posts filed under 'Advertising'
December 1st is Cyber Monday ~ Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States that falls between Thanksgiving Day and Christmas. “Cyber Monday” is meant to encourage consumers to make purchases online they could not make during the previous weekend which started with Black Friday. Cyber Monday sponsored by the National Retail Federation’s Shop.org division, has evolved into a significant marketing event,in which online retailers offer low prices and promotions. (Source: Wikipedia)
In recognition of Cyber Monday, I too have some “special offers” for my readers. They include:
Grow Your Business Audio Program on sale for only $39.95!
Sign up for How to Grow Your Million Dollar Business? Audio program, based upon the Summit which took place September 18-20 and 23rd is available at $97 now only $39.95. The complete audio program now includes 20 interviews, a 90+ page workbook and several bonuses. And over the next few weeks we will also be offering additional sessions on “Attracting Million-dollar clients,” “How to get Million-dollar Publicity” and more. You don’t want to miss these. Here’s what one person had to say about these sessions:- Heidi I was blown away by the huge names that you managed to gather together on the one teleseminar series. Just one of these speakers would have made the entry price a great deal. I have learned so much from these speakers (and how wonderful is it that most of them are female!) I feel that they have opened my eyes to a big new world and I am implementing right now some of the suggestions that I heard. Very inspiring! Now what shall I spend my first million on…? Katherine Reschke, Business and Mindset Coach ~ http://www.passionsthatpay.com
To get your copy of this program and attend the upcoming interviews go to www.GrowaMillionDollarBusiness.com today. Unadvertised BONUS: Purchase this audio program and you will also receive a complete set of your choice of one of our other popular audio programs. Visit: www.WomensSuccessSeries.com for more information
MOVING SALE ~ I have a few copies of Life Compass for Women available – Now thru December 30th, You can get an autographed copy for $4.95 (plus shipping) ~ Regular price is $14.95. This Indispensable Guidebook on Life Management for Busy Women features 16 of the top experts on Life Balance and Management Strategies. Every copy you buy, I will also include a copy of her “What’s Your OccuPlaytion” Motivational Book (value $6.95). This little book makes a great stocking. Need several copies?
Send a message to Heidi@speakingwithspirit.com with Life Management book in subject line. And you will get and additional 25% off four or more copies. For more information and to grab your copy ~ Visit: http://speakingwithspirit.com/books/life-compass-for-women/ (FYI we are moving our offices January 1st and won’t have the space to store them.
December 1st, 2008
On November 27th, the United States celebrates Thanksgiving.
The core focus of this holiday is gratitude. It’s about connecting with family and friends, and it’s about giving thanks for everything wonderful in life.
My friends Jenn Givler and Teresa Morrow were inspired to put together a really neat project in honor of this holiday.
As business owners, we are thankful that we, not only get to do what we love for a living, but that we get to connect with other wonderful business owners every day.
Teresa and Jenn asked 10 amazing business women to come together and help them create an inspirational screen saver. The screen saver consists of original, inspirational quotes set on beautiful nature pictures.
The purpose of the screen saver is to help inspire you throughout your day as you work toward your goals. We’re also hoping you’ll feel connected and among like-minds as you read through our quotes. And, we’d love it for you to meet some new people and make new connections as well!
The screen saver is available to you as my gift. To download your copy, simply log on to this web site: http://www.MindfulBusinessesPartner.com
While you’re on the site, be sure and check out the other great women who are part of this project!
The screen saver will only be available until December 12th, so be sure and get your copy!
November 25th, 2008
November 23-29 is National Game and Puzzle Week - the Red Cross Oregon Trail Chapter created “Game Plan” – a locally developed Red Cross educational card game about preparing for and responding to disasters and emergencies. When players answer questions correctly, they receive resources to survive disasters. Earthquakes and tsunamis are two of the 15 disasters highlighted in the game. What kind of “game” could you create to help your community and draw attention to your company?
Check out The Million Minute Family Challenge - an annual event sponsored by Patch Products, the company that publishes Blurt!, Malarky, Tribond, Talkin’ Tango and others. The goal of the event is to encourage families and friends to spend more time together playing board games.For some great game ideas, visit: Games Kids Play - Has 250 rules for games you played as a child.
People love games and puzzles. Small business owners who make it FUN to do business with, who create an experience for their clients and customers will stay top of mind especially when other businesses are in a downturn.
November 23rd, 2008
If you have a website (of course you do) then you may have already experienced the power of digital coupons to drive business to your site and even to your brick and mortar locale.
Even if you don’t have a website, chances are good that you have downloaded a digital coupon once or twice, or dozens of times if you are my daughters. In fact, when my girls have to go shopping for anything that costs more than $10 they first go online to see what coupons are available. When they eat out, they look to their favorite restaurants for coupons offers. They check out the shoe store, the technology stores, department stores, specialty stores and more. They never leave home without at least a handful of coupons to use on their shopping “sprees.”
According to a marketing research study conducted by ICOM Research, coupon redemption rates rise when prices and unemployment go up. Knowing that and the fact that 67 percent of US shoppers say they are more likely to use coupons during a recession, it may just make sense to have a coupon program in place on your website.
The study goes on to say that digital coupons tend to have a much higher usage rate than traditional paper coupons. It sited that 58% of consumers responding said their coupon use would increse if they could download it from the internet to an electronically swiped frequent shopper card.
My newly designed retail website ~ Eden Florist ~ has a mechanism in place when anyone becomes a new customer they get a coupon as a thank you. They can use the coupon on their current purchase online or at a later date.
And lets not forget mobile coupons that you can download to you mobile device. Hundreds of merchants around the globe are already offering these to their clients and customers. Mobile coupons are a great way to gain new customers, offer specials to current customers, and grow your existing database. Mobile coupons are also a great way to reach prospects because they have instant access to them and don’t have to download or cut out coupons. They just carry them around on their cell phone or PDA to use when they need them.
Coupons also make a good incentive to purchase early and avoid the rush. What kind of coupon could you offer your customers to encourage them to buy now instead of later? Digital coupons can make sense to small business especially with the high costs of being in business, doing business and living today.
Here’s a couple of sites with digital coupons offered by hundreds/thousands of merchants around the country: DealWorker.com and RetailMeNot. Check them out for ideas and of course to save money!
November 17th, 2008
Last week Heidi Caswell of Connect Simply, and yours truly Heidi Richards Mooney did a teleseminar on follow up strategies in business.
Remember when you were young and started making friends or dating, you knew instinctively that if someone didn’t “make a move” you’d probably loose the opportunity to get to know that person better. And yet, when it comes to business we may understand the importance of “making a move” (follow up) but many times we simply don’t do it. In this session we talked about that and more.
Here are jsut a few of the ideas Heidi and I shared:
Follow up strategies, what works and what doesn’t
Why “high touch” marketing is so important especially today
When you should follow up with someone
One great strategy that always works ~ that strategy is greeting cards and postcards (I’ll write more later about how I am using it to promote all 3 of my businesses)
Stories of business owners who used that one strategy to really grow their business
And other great tips.
In fact, we are sharing this audio with the readers of Redhead Marketing Blog. Go here and grab your copy: www.redheadmarketingblog.com/audio/FollowUpDivas.mp3.
You can contact Heidi Caswell at www.ConnectSimply.com. Feel free to drop me a line at heidi (at) redheadmarketing.com if you’d like us to give you a personal tour of our Greeting Cards System.
November 12th, 2008
What if there was a system that could help you develop a continuous stream of solid referrals and all you had to do is set it up one time, add contacts as you receive them and few clicks of the mouse start your referral building process?
Continue Reading October 30th, 2008
On Thursday Oct 30 12:00 Eastern Diane Walker, Senior Executive with SendOutCards will be hosting a webinar on how to use the SendOutCards system to create residual income as well as how stay in touch with clients and customers – high touch marketing in a high tech world.
In addition to this event, on Friday November 7th at 11 AM Eastern you are also invited to attend, ”How to Create a Follow-up System to Save You Time AND Grow Your Business” featuring Heidi Caswell and Heidi Richards Mooney (The Follow-Up Divas).
In this teleseminar, the Follow-Up Divas will talk about the importance of staying in touch with your clients, and how to effectively stay in touch with them without spending a lot of money. They will talk about a variety of stay in touch mechanisms such as email, telephone and greeting/postcard and other direct marketing ideas. You will learn new strategies for following up with leads that can save you time and money and create loyal customers and clients for life.
Note: everyone who attends both events will receive a special gift in the mail!
To RSVP, email heidi@successandthensome.com with SOC Webinar in the subject line to receive webinar links and info to attend the teleseminar.
October 28th, 2008
October 6-12 is Customer Service Week is – Make appointments to visit customers this week and make sure you call and confirm those appointments. No matter what service business you are in, if you are not confirming appointments you may be losing business. Busy customers and clients often double book (they don’t have their calendar handy) or they have to rush off to another meeting. Confirming your appointments at least the day before you will notice less wasted time, more productivity –and increased sales.
If you haven’t yet read The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service by Donna Cutting, I highly recommend you check it out.
October 6th, 2008
Wear Your Company on Your sleeve – or chest or purse or back…. Logo wear is coming back in style and if you are proud of your company wear it! You never know when you will be in the supermarket and someone will strike up a conversation and ask you about it. I have found my Shaklee distributor, my Mary Kay distributor, my dentist and my dog groomer this way….. Think of McDonalds – it is no accident that everyone in the company wears McDonalds attire. Its branding – brand recognition is especially important in a down economy because you want people to remember your name. I have had it happen over and over again where people have met me and forgotten the name of my company. So they called someone else. Don’t let that happen to you.
In one of my groups we have a person who sells promotional items – I will never forget her name or her company ~ Promo Girl because she wears her name on her sweater which is part of her 50’s attire – poodle skirt and all! When I need promotional items she is the first person to come to mind.
Take a class – something you enjoy and where you meet new people. When I took ballroom dancing a few years ago the instructor and every one in the class became a customer of mine. Many still are. My daughter and I also took golf lessons for a season. Many of those students (and the teacher) are also customers of mine. Try belly dancing, motorcycle riding, reading groups, golf lessons, community college courses, etc. Find something that interests you and where you can also meet potential clients.
Cross promote – Recently a New baby store sent a letter announcing their grand opening. We contacted them and now we are trading ad space in each others ezine and handing out one another’s flyers, brochures and promotions.
October 2nd, 2008
Is your business on the decline? Have you been looking for business in all the wrong places? Can’t compete with the “big guys” because you just don’t have the budget to pour into an advertising campaign to build your brand? Do what Pabst Blue Ribbon Beer did… Pour your advertising and marketing dollars into sponsoring subcultural events.
According to Marketing Sherpa.com, Pabst did just that and in 2003 they experienced a 15% increase in market share after a 20 year loss of almost 90% of its volume.
According to Neil Stewart, Senior Brand Manager for Pabst Blue Ribbon “We went for driving word of mouth and buzz,” They did this by sponsoring local musicians and events in specific markets. These events included fashion shows, kickball and dodgeball tournaments, art exhibits and scooter rallies. Pabst would support the events by donating beer (if permissible) and/or money to help them print fliers.
Over time, the Blue Ribbon brand developed a network of ambassadors to further help promote Pabst.
Before you consider sponsoring events like these, the article suggests you ask the right questions: They include finding out whose heard of the event, how fun it will be, who has sponsored in the past, how unique the event is and how much buzz it will create in the community.
September 29th, 2008
Previous Posts