Redhead Marketing

August 10th is Lego Day ~ Time for Serious Play?

August 10th, 2009

August 10th  is Lego Day ~ Legos were invented by Godfred Kirk Christiansen (1954) in response to a need for toys that would challenge children to think.  Legos comes from the word “Leg godt” which means “play well.”

 

Over the next 52+ years dozens of organizations have come up with ideas and events to create a world record for using the most legos, creating the largest construction and even the tallest towers. In fact, in 2006 the  World record-smashing LEGO tower measures over 96 feet tall beat the former record by only 7 inches.  The structure, built by hundreds of children in Vienna, created a whopping  tower of LEGO measuring 96.7 feet. In fact,  The new tower is so tall, the children assembled the structure in pieces before adults lifted each section to the pinnacle by a crane.
 ~ Read the whole story here: http://dvice.com/archives/2008/10/world_recordsma.php.

 What records have you attempted to “break” in your company, your community, your circle to gain attention of the media and promote your business?

Here’s some great Lego training ideas http://www.squarewheels.com/content/legotrdev.html

And be sure to check out LEGO SERIOUS PLAY ~ an innovative, experiential process
designed to enhance innovation and business performance here: http://www.seriousplay.com/

Entry Filed under: Customer Service,Event Marketing,Heidi's Daily Tips